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Here’s How Translation Services Can Improve Your International Marketing Businesses today have unprecedented opportunities to reach global audiences. However, this global reach comes with its own set of challenges. As a business, it’s not just important, but crucial, to understand what makes other cultures tick – their norms, languages, and values. Otherwise, your well-intentioned marketing […]

How to Master Translations For Social Media If you plan to enter a new market and reach global customers using social media platforms, you should first become accustomed to your audience’s native language, culture and habits. Talking to people in their language is much more than basic courtesy. It shows you understand their values and […]

The benefits of App & Software Translations When the iOS App Store launched in 2008, it had only 500 apps. Since then, millions of apps have been added to iOS and Android app stores. In fact, 52,000 apps were added to the Google Play Store in just one month in early 2024. However, only a […]

What Are Translation Style Guides & Why Are They Important What do you call a “cookie” in English? Biscuit? Saltine? Cracker? Or something else? Everyone has a different translation for common words and phrases, which can create confusion, especially when translating for business or commercial purposes. A translation style guide eliminates this problem by setting […]

How to Boost Your Company’s Growth with Translation Services? Despite the hope for a quick recovery following COVID-19, many international markets are feeling the heat from social and political turmoil. This turbulence is compelling business leaders to rethink their plans for global expansion. Besides, rising inflation and a tight labour market have intensified operational pressures […]

Localisation and Translation Services in Internal Business Training Do you run a company with an international mix of employees? If you are a global venture with offices in different parts of the world, chances are that you have a multicultural workforce to handle. While this is great for the future of globalisation, corporations that deal […]

What to Look For in a Translation  & Interpretation Agency? The number of UK-based businesses and organisations dealing with international consumers, markets and business partners sees significant growth practically every year. As a result, working with professional translation agencies which specialise in translation and interpreting services for the business sector is today one of the […]

The Strategic Advantage of Professional Translation Services At a time when business boundaries have become unlimited and are stretching beyond set geographical borders, tapping into international markets is a massive achievement for any brand or business. It’s this global presence that takes your products and services to audiences across the globe. But then, at the […]

Can Neglecting Translation Services Hurt Your Business? Imagine browsing through your social media feed when an advert grabs your attention. It showcases an eye-catching pair of sports trainers that you immediately want. Excited, you click through to the company’s website to consider adding these trainers to your collection. Disappointment hits when the website loads in […]

How Do Translation Services Adapt to Changes in Language? Languages are anything but boring. They constantly evolve, adding new words to the dictionary every year. A few years back, words like ‘bling’ and ‘caffeinating’ didn’t exist in English. But now we use such terms every day. Similarly, in 2023, terms such as ‘Doggo’, ‘Chef’s Kiss’, […]